Whether you are looking to create a garment from scratch or just sew on a missing button, sewing remains a very useful skill to have. Learning how to sew, however, can be an intimidating and frustrating experience—whether you’re a complete newbie learning to stitch or an expert teaching yourself a new technique. To make learning how to sew more accessible, we created an app to help guide sewers through the process and provide the resources for a holistic engagement with the craft.
Awanee Joshi, Hillary Soletic
According to Vogue Business, young people are increasingly interested in customizing, up-cycling and reconstructing clothes amid Covid-19, as shown by a spike in up-cycling, resale and increased consumption of DIY clothing supplies.
Based on our secondary and primary research we created a user persona to document the frustrations and goals of our user
To understand and document the problem areas and opportunities we mapped Annie's Journey before, during and after a sewing experience
Difficult to remember machine set up and trouble shooting issues
Learning & Practice
Feeling lost about learning and practicing techniques and processes
Finding affordable and suitable materials for projects
Discovery & Inspiration
Discovering new techniques, patterns and finding inspiration
Based on our opportunity areas we started by creating user-flows for community, courses, library and machine set-up.
After creating a quick prototype we tested our concept with two users to validate our navigation tab, test the onboarding flow and find any missed edge case scenarios. We got the following feedback -
The visual design communicates the brand's personality of being approachable yet elegant with vintage underpinnings.
Onboarding to get customized suggestions based on preferences
Get ideas and inspiration from your community based on your interests.
Get specific instructions based on your machine, material and stitch type
Set up your machine together with Stitchio's step by step video content.
Find courses based on your interests.
Find something you like? Contact me at email@example.com